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JR TOC Review

Published: October 16, 2025 by joseph.rodriguez@experian.com

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Top five models show Northeast and Midwest on opposite ends of the new vehicle spectrum

Grab a pen and paper. Jot down some differences between the Northeast and Midwest. What came to mind? Maybe it was the bright city lights of the Northeast versus the Midwest’s starlit farms? Or maybe it’s the city’s busy streets compared to quiet open fields? What you may or may not have written down is that Northeasterners prefer to drive more import vehicles than the folks in the Midwest. According to Experian Automotive’s mid-year review of automotive market trends, in the first half of 2013, the top five new vehicle models in the Northeast region were all import brands. Conversely, as one might have guessed, American-made vehicles dominated the Midwestern roads. In the Northeast, the list was made up of the Honda Accord, Honda CR-V, Toyota Camry, Honda Civic and Nissan Altima. Out in the Midwest, Ford vehicles made up four of the top five and the Chevrolet Silverado 1500 filled out the list. The top five in order included the F-150, Fusion, Escape, Silverado 1500 and the Focus. In the West, the list was more closely aligned with Northeast, as import vehicles made up four of the five, with the Ford F-150 being the only domestic brand. The list included the Honda Civic, Toyota Camry, Honda Accord, F-150 and Toyota Corolla. The South was a mixture of both import and domestic with the Ford F150, Toyota Camry, Nissan Altima, Chevrolet Silverado 1500 and the Toyota Corolla making up the top five. Other highlights from the analysis included: • Full-sized pickup trucks were the most popular vehicle segment in the first half of 2013, making up almost 15 percent of the vehicles on the road • In Q2 2013, Buick and Volvo were the top brands with the longest average length of ownership at 98 and 92 months, respectively • General Motors (26.6 percent), Ford (18.9 percent) and Toyota (12.6 percent) were top three in vehicle market share for first half of 2013 For more information on this analysis, or to view a recorded webinar of the findings, please visit https://www.experian.com/automotive.

Oct 29,2013 by

Experian Credit Educator Service empowers consumers’ through their credit journey

In the personal finance world, credit is one of the hottest topics to talk about and there are many resources available to consumers. To further empower consumers to take a more active role in managing their credit, Experian provides a number of solid consumer education programs. As a positive extension to those, in 2011 we developed Experian Credit Educator, a consumer-education service that offers personalized, live, one-on-one, telephone-based credit education sessions to consumers and customers of Experian’s clients. Experian recently announced that we’ve added new features to this service in order to give consumers insights into specific actions which may produce an improvement to their credit score. Participants will now receive a longer session with an Experian Credit Educator agent, score simulations providing specific examples of actions that may improve their credit score and more resources to assist in understanding their credit profile. With this enhancement, the Experian Credit Educator agents are able to answer consumers’ questions as they relate to their personal VantageScore® credit score and provide insight into how specific actions can affect the score, such as: “Is there anything I can do today that may improve my score?” “I have $500 to put towards my debt – what’s the best way to distribute that to improve my score?” “I want to prioritize paying down my debt, what actions could produce an increase in my score by five points?” An Experian Credit Educator session costs $39.95 and includes: An approximately 35-minute, one-on-one, dynamic phone session with a trained Experian Credit Educator Agent A detailed walk-through and a copy of a personalized Experian credit report A VantageScore with an explanation of score factors and benchmark scores for each participant’s city, state, and region within the United States Score simulations providing specific examples of actions that may improve the consumer’s score Links to online resources for credit management and life events information Consumers who want to take the next step in improving their finances can visit Experian.com/CreditEducator or call 1 877 903 1009 to initiate a personalized education session.

Oct 24,2013 by

Experian’s Database Not Accessed by Scammer

Today I’ve been reading sensational and very misleading headlines saying things like “Experian Sold Consumer Data to ID Theft Service” and “Experian Duped into Selling Social Security Nos.” Let me share with you the actual – and factual – events that led to the investigation and subsequent arrest of the suspect in the case surrounding Court Ventures and US Info Search. The suspect in this case obtained access to US Info Search data through Court Ventures prior to the time Experian acquired the company. To be clear, no Experian database was accessed. Experian acquired Court Ventures in March, 2012 because of its national public records database. After the acquisition, the US Secret Service notified Experian that Court Ventures had been and was reselling data from US Info Search to a third party that the US Secret Service was investigating as possibly engaged in illegal activity. Following the notice by the US Secret Service, Experian discontinued reselling US Info Search data and worked closely and in full cooperation with law enforcement to bring Vietnamese national Hieu Minh Ngo, the alleged perpetrator, to justice. Because of the ongoing federal investigation, we are not free to say anything further at this time.

Oct 21,2013 by

ReadyForZero Adds VantageScore 3.0 to Its Industry-Leading Personal Finance Tool

This guest post is from Rod Ebrahimi, CEO of ReadyForZero At ReadyForZero, our focus has always been on helping people pay off debt and take control of their finances so they can begin building wealth. It’s a mission that has inspired us since our very first user. We started out very small, when I helped my girlfriend make a spreadsheet to organize her student loans. After that, my co-founder Ignacio Thayer and I realized that many of our friends and loved ones had debt. We decided it was our challenge to create a tool that would help them. Focusing on this mission has helped us create the best debt management tool in the industry. Our users are regular people all across the U.S. who are tired of being burdened by their debt and ready to become debt free. Many of our users have expressed interest in being able to monitor their improving credit score as they gradually pay down debt. This is one of the main reasons why we are very excited to now feature the VantageScore 3.0 as an important part of our debt management tool. As a new, integral part of ReadyForZero, the VantageScore will help people better understand their current financial standing and learn how their credit affects many other aspects of their financial life. With the VantageScore, ReadyForZero becomes the first site that combines credit information, real-time account data, bill payments and personalized financial offerings to reduce debt and build wealth. This combination and the fact that our tool is accessible from anywhere via our mobile app demonstrate the powerful momentum our team has created. We strive to be the most actionable, intuitive, and reputable resource for regular Americans to take control of their financial destiny. Now that we’re able to show users their VantageScore through our new partnership with Experian, we’re getting lots of positive feedback. For example, Michael DiCillo, a ReadyForZero user from Ohio said, “the addition of my VantageScore credit score provides me with greater control over my financial health.” We’re overjoyed that ReadyForZero’s debt reduction tool will provide a 360-degree view of a person’s finances so that an individual can make informed decisions about how to accomplish specific goals like paying off debt, improving credit, and building wealth. No matter what their credit score may be, having the ability to see the VantageScore will help ReadyForZero users stay motivated and informed on a monthly basis. Just as ReadyForZero’s debt repayment graphs and personalized reminders inspire people to make more progress paying off debt, the VantageScore and accompanying credit score graph will serve as inspiration for continuing to stay on track. Since the VantageScore model is easy to understand and includes an explanation of not only a person’s credit score but also the factors that affect the score, it will provide a unique value to our users. We want everyone to be able to see credit scores as more than an abstract number and to know why their credit score increases, decreases, or remains at its current level. Education is a big part of our mission — we have become recognized as an authoritative voice on finance and have recently launched resource centers focused on topics like Mortgages, Credit Scores, and Relationships and Money, which are intended to give people the kind of trustworthy information they need when getting serious about pursuing their financial goals. Moving forward, all of us at ReadyForZero will continue to focus on helping people pay off debt and take control of their finances. Our partnership with Experian and the inclusion of the VantageScore in our debt reduction tool will be a big part of that.

Oct 17,2013 by

Experian honored by the National Foundation for Credit Counseling for its Commitment to Financial Literacy; CEO earns NFCC’s “Making the Difference” Award

Underscoring Experian’s goal to help consumers and be an advocate for credit education, the National Foundation for Credit Counseling (NFCC) last week awarded Victor Nichols, CEO of Experian North America its “Making the Difference” award from at their Annual Leaders Conference in Denver. This prestigious award is presented to organizations that have made significant contributions to assisting consumers with financial literacy, awareness and education, furthering the NFCC’s mission, visions and programs through a national presence. Mr. Nichols attended the conference to accept the award and to speak to the attendees about Experian’s vision and commitment to financial literacy and consumer empowerment. “I am proud that Experian was recognized for the second year in a row with this award, and I commend our team for their involvement and dedication in making a positive difference in consumers’ financial lives,” said Nichols. “We understand what an impact education has in helping consumers manage their financial lives, and we will continue to make financial literacy a priority along with our commitment to always put the consumer first.” In presenting Mr. Nichols the award, Gail Cunningham, vice president of membership and public relations at the NFCC, commented:  “The NFCC is pleased to honor Experian’s Victor Nichols with the 2013 Making the Difference Partner award and to acknowledge the strength and power that our relationship provides to consumers. Experian’s commitment to consumer education aligns with the NFCC’s mission of creating a national culture of financial responsibility, making Experian an obvious choice for this award.” Also, representing Experian at the conference this year was Maxine Sweet, vice president of public education and last year’s Making the Difference award recipient, along with Rod Griffin, director of public education.  The two experts hosted the “Being a Credit Ambassador” workshop at the conference for NFCC educators and counselors. The session included an in-depth look at how to guide consumers in building and restoring their credit, fraud prevention and learning to manage their credit and debt. Read more about the award and the conference here.

Oct 14,2013 by

Experian Acquires Device Identification Leader 41st Parameter

Consumers around the world are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media. Creating relevant on-line customer experiences and preventing fraud are large and growing business challenges. 41st Parameter’s patented device identification technology will enable Experian clients and their consumers to interact on the web effectively and securely, recognizing consumers to reduce fraud losses. Businesses use 41st Parameter products to enhance efficiency and improve the customer experience through an approach known as “risk-based authentication.” Risk-based authentication is a method of applying varying levels of stringency to authentication processes based on the likelihood that access to a given system could result in it being compromised. This allows businesses to apply the right level of security for each activity, instead of using the same approach regardless of the value and risk associated with each transaction. 41st Parameter sets itself apart from other products in the cyber security market with superior device intelligence and by reducing fraud detection errors known as “false positives” which result in customer frustration and lost sales. Typical uses include detecting fraudulent activity when a new account is opened, determining the risk associated with a Card Not Present (CNP) online transaction, and protecting consumers from fraudulent attempts of account takeover. 41st Parameter was founded in 2004. With offices located in the Silicon Valley in California, Arizona, UK, and Tokyo, 41st Parameter helps the world’s leading financial institutions, eCommerce merchants, online travel provides and digital media organization more effectively and more securely serve their digital consumers.

Oct 01,2013 by

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Powering the Advertising Ecosystem with Our Identity and Activation Capabilities

The advertising ecosystem has seen significant transformation over the past few years, with increased privacy regulation, changes in available signals, and the rise of channels like connected TV and retail media. These changes are impacting the way that consumers interact with brands and how brands understand and continue to deliver relevant messages to consumers with precision.   Experian has been helping marketers navigate these changes, and as a result, our marketing data and identity solutions underpin much of today’s advertising industry. We’re committed to empowering marketers and agencies to understand and reach their target audiences, across all channels. Today, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.   With Audigent’s combination of first-party publisher data, inventory and deep supply-side distribution relationships, publishers, big and small, can empower marketers to better understand their customers, expand the reach of their target audiences and activate those audiences across the most impactful inventory.      I am excited to bring together Audigent’s supply-side network as a natural extension to our existing demand-side capabilities. Audigent’s ability to combine inventory with targeted audiences using first-party, third-party and contextual signals provides the best of all worlds, allowing marketers to deliver campaigns centered on consumer choices, preferences, and behaviors.    The addition of Audigent further strengthens our strategy to be the premier independent provider of marketing data and identity, ultimately creating more relevant experiences for consumers.   To learn more about Experian and Audigent, visit https://www.experian.com/marketing/ and https://audigent.com/.  

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