All posts by Carrie Janot
While marketers typically spend vast amounts of money to increase customer acquisitions, fraud prevention can undercut those efforts. According to a recent 41st Parameter® study, average card-not-present declines represent 15 percent of all transactions; however, one to three percent of those declined transactions turn out to be false positives, equating to 1.2 billion dollars in lost revenue annually. Marketers can avoid unnecessary declines and create a seamless customer experience by communicating campaign plans to the fraud-risk team early on and coordinating marketing and fraud-prevention efforts. Download Experian’s latest fraud prevention report. Report: Holiday Marketing & Fraud
According to research from VantageScore® LLC, 30 to 35 million people are not scored by the most popular credit-scoring models. When measured by more modern scoring methodologies — methods that leverage the data that exists in a person\'s credit file better — as many as 10 million of these unscoreable consumers were found to have prime or near prime credit scores. The study reinforces the importance of using advanced credit scores in order to profitably grow portfolios while providing consumers with access to fair and equitable credit. Credit Scoring Gaps Are Leaving Millions of Consumers Behind VantageScore® is a registered trademark of VantageScore Solutions, LLC.
This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11 percent rise in transactions and a 7 percent increase in email revenue in comparison to peak week 2013. Cyber Monday provided 27 percent of total peak week revenue followed by Black Friday, which accounted for 18 percent of revenue. Marketers can design more successful holiday campaigns by staying on top of the latest email trends. View the December Holiday Hot Sheet
According to a new survey from Experian Consumer Services, consumers are anticipating spending more on gifts this holiday season than they did in 2013.
Experian's most recent State of Credit report analyzed the average credit scores for more than 100 metropolitan statistical areas (MSAs).
The ubiquity of mobile devices provides financial services marketers with an effective way to distribute targeted, customized messages that appeal to a single shopper — a marketing segment of one.
Card-to-card balance transfers represent a substantial profit opportunity for lenders.
According to a recent 41st Parameter® study, 85 percent of consumers use online or mobile channels to conduct business.
Auto loan originations reached $153 billion in Q2 2014, which was a 16 percent increase over the same quarter last year. While the largest contribution came from captive auto lenders at $47 billion (a 14 percent increase), credit unions experienced the largest year-over-year increase of 35 percent, with originations reaching $37 billion in the latest quarter. As auto loan originations continue to grow, lenders can stay ahead of the competition by using advanced analytics to target the right customers and increase profitability. Learn how your automotive portfolio compares through the peer-benchmarking capabilities of IntelliViewSM, and view sample reports by industry. Source: Access the latest credit trends with Experian\'s IntelliView.
According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing so.
Consumer debt for every major consumer lending category has decreased over the past few years, except for student loans.
Data quality continues to be a challenge for many organizations as they look to improve efficiency and customer interaction.
As data breaches continue to attract publicity, consumers are expecting more from impacted organizations.
A recent study analyzing the impact of rental data on the credit scores of subsidized housing residents uncovered compelling results.
While bankcard originations increased 26 percent year over year to $85.3 billion in Q2 2014, delinquencies continued their downward trend, reaching 0.47 percent of balances — an 8 percent decline year over year.
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