Have a look ‘Inside Experian’ through this documentary on our global business explaining who we are, what we do and how we’re helping people...
This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11...
41st Parameter, a part of Experian, surveyed 250 marketers to understand the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The...
Not long ago, I spoke at the eSign Records conference in NYC. During Q&A, someone asked a question that comes up often: What is...
Through all the rather “invented conflict” of MCX vs Apple Pay by the tech media these last few weeks – very little diligence was...
On October 7th, Kevin Poe from Experian’s Global Consulting Practice participated in a Social Media Today webinar titled,How Marketing Can Power Engagement: Using Analytics...
More than 10 years ago I spoke about a trend at the time towards an underutilization of the information being managed by companies. I...
If rumors hold true, Apple Pay will launch in a week.Fiveofmylastsixposts had covered Apple’s likely and actual strategy in payments & commerce, and the...
According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing......
By: Mike Horrocks As summer comes to end, so does the summer reading list but if you are still trying to get one in,...
According to Experian Marketing Services’ Q1 2014 Email Benchmark Report, personalized abandoned cart emails that dynamically show the actual customer cart had 25 percent...
As part of its guidance, the Office of the Comptroller of the Currency recommends that lenders perform regular validations of their credit score models...
According to Experian Marketing Services' annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique...
Using a risk model based on older data can result in reduced predictive...
The volume of emails sent by marketers rose nearly 13 percent during the 2013 holiday season compared to...