Savvy marketers know that the world is a lot different today than it was five years ago. What was thought to be true from a marketing perspective even last year may no longer be applicable or effective. Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume information, in order to empower meaningful connections and actively engage them.
Check out our latest infographic for a few of the stats and trends we’re seeing that provide insight into your customers’ digital habits. For a deeper dive, download The 2012 Digital Marketer report.
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