All posts by Experian Marketing Services
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to...
Segmentation solutions provide travel marketers with highly enriched views of their prospective...
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the...
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and...
A single customer view has many benefits – including an improved customer experience – but can be a challenge for mar...
While there are many components and challenges to big data, data quality needs to be a part of any...
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable...
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless...
Dana shares her best and worst holiday shopping...