All posts by Experian Marketing Services
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch...
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more...
Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season –...
The Latino Influence Project came about because we wanted to prove if Hispanics really are influencing the mainstream or...
Check out the infographic below to see what worked for marketers last holiday season and what they have planned for this year....
Experian Marketing Services Consumer Expectation Index shows positive outlook for 2012 holiday...
Bill Tancer on Black Friday sales for Fox Business News’ “Markets Now.” Retailers are offering better online deals and we’re seeing consumer optimis...
Time to polish off our crystal ball and give predictions from consumers’ fingertips of hot products of the holiday season. See what made the...
Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to a...