All posts by Experian Marketing Services
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone...
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the...
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are...
Following an action packed Olympic weekend in which Team Great Britain increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s...
In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView,...
Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times...
The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...