All posts by Experian Marketing Services
To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there...
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and...
Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect...
Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications...
Survey: what are marketers planning for the upcoming holiday...
A recent article called “Hispanic Home Buyers Becoming a Force in Real Estate”, highlighted an increase in Hispanic/Latino first time home buyers, which made...
From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount...