All posts by Experian Marketing Services
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has...
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic...
Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs...
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle...
A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28%...
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you...
As marketers get better at targeting and engaging their customers, it’s important for them to remember that targeting and relevancy are not the same...
Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart...
Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume...