All posts by Experian Marketing Services
Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of...
March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take...
Thanks to simulcast streaming of games online and via mobile apps, die-hards are better equipped to keep track of multiple games at once. Those...
Jet Set Urbanites are in-town sophisticates who are an affluent mix of singles and childless couples pursuing high-rise living and fashionable lifestyles in urban...
It costs less money to keep existing customers than to find new ones. As the economy continues to struggle, emphasis remains on customer retention...
Experian Simmons analyzed ownership of core Apple products in over 100 U.S. Designated Market Areas (DMAs) with adult populations over 500,000. Specifically, the analysis...
Now, with the advent of data-driven online display advertising, multi-channel marketers can convey the same tailored offline message through any digital channel, whether online,...
The key to accessing this customer data on Facebook is the request for permission opt-in authorization process of Facebook Connect. This Facebook Connect button...
Whilst this season of “Downton Abbey” brought on fevers throughout the Abbey in the form of the Spanish Flu, the US has been rocked...