All posts by Experian Marketing Services
Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure....
It took TV a couple of decades to reach 50M viewers, Facebook a couple of years to reach 700M, but only nine months for...
Marketers of the past used mass marketing to reach prospects, sending one message to everyone with no segmentation or targeting. Today, marketing practices have...
New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping...
Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin....
Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on...
It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain...
A common way to view campaigns is a visual workflow that depicts the various stages, treatments or flights of messages in their relative order....
AFC Championship Provides Opportunity to Compare New England vs. Baltimore It’s a matchup of contrasting styles – Tom Brady and the machine-like offense of...