All posts by Experian Marketing Services
As Rasmussen and NBC/ WSJ released polling data last week indicating that Rick Perry has pulled ahead of the GOP pack, the candidates’ websites...
The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what...
Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a...
Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly...
The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the...
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in...
Choosing a partner to help you with your marketing efforts, be it techonology or service provider, is about maximizing your return while minimizing your......
Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of...
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market,...