All posts by Experian Marketing Services
QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for...
Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue...
The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the...
Experian Simmons found that online shopping during the previous two years began a seasonal increase in August/September and ended only after the winter holidays...
Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
One feature of the CEI is to combine data from other Experian Marketing Services assets. For example, Data from Experian Hitwise shows visits to...
Retailers will be more cautious as expected growth is estimated at 3 percent, according to experts speaking at the Reuters Retail Summit in New...
Experian's new Consumer Expectation Index (CEI) trends consumer behavior based upon their economic outlook. This unprecedented depth of consumer behavior data allows us to...