All posts by Experian Marketing Services
Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...
Experian Simmons profiles Americans on holiday this summer: the who, the how and the...
USPS® Encourages Large Advertisers to Send Direct Mail with Postage-Back...
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer......
Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their...
With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to...
Americans are adopting greener attitudes and greener ways of life, but there is a sizeable community that is avoiding and, at times, fighting the...