All posts by Experian Marketing Services
Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12...
American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing...
Marketers sometimes forget that analytical models have a shelf life. Generally, marketing teams build and deploy models as needs arise. But as internal and...
Implementing a differential marketing strategy is ideal in settings where there is a relatively large assortment of product categories with regular and frequent transaction...
Verizon iPhone rumors are about as old as the iPhone itself, but those rumors have finally been put to rest to the delight of...
Fraud prevention has been has been an industry concern for awhile now. Typically, internet retailers have put certain software in place to reduce fraud....
As we ring in the New Year this week, Americans will be tossing back a few adult beverages in celebration. While alcohol consumption certainly...
Billed as the largest online shopping day of the year, this year's Cyber Monday did not disappoint — the number of US-based visits to...
Cyber Monday is an American term that people have tried to import to the UK, but its British definition remains vague. In the US...