Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...
At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...
QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...
These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy...
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...
2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...
Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...