Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect...
From broadcast emails to placing banner ads to capture eyeballs, the metrics have gravitated towards something new, including actions, conversion, click-throughs and even amount...
Having disjointed data can impact decisions across all aspects of campaign creation and measurement. Imagine a high-value catalog responder opting in to an email...
Data quality is, rightly, a very popular topic these days. Many companies are implementing enterprise data management solutions or formal master data management programs...
Experian Hitwise recently launched AudienceView which provides a timely solution that delivers a complete view into to the behaviors of your most valuable customers...
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you...
Today, it costs more than $40 to send a five pound package from the U.S. to Canada or Mexico. The cost to Europe or...
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage...
As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS...