Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
A holiday planning infographic with actionable insights for marketers including: mobile shopping, deal-seeking and...
Initiatives from Experian Marketing Services ensure high quality measurement science drives deeper, actionable consumer...
In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...
The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get...
Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing...
Search has been one of the top drivers of website traffic over the past decade. However because of increasingly mobile and ultra-connected shoppers, marketers...
Big data innovation has its roots in marketing for two reasons: consumer engagement and marketing...
Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now...
Financial services companies have copious opportunities to either begin or extend their relationships with Millennials. Highlights from the Millennial Financial Outlook...