Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Check on the health of your data quality in a new Experian Data Quality BETA program...
Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just...
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...
Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry...
Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how...
There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.......
Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal...
Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings....
2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top...