Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are...
Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on...
Consolidate your database to improve marketing results and better understand your customers....
A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind....
Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each...
Social gaming sites provide marketers with a great opportunity to connect with gamers who tend to be young, trendsetters and heavy users of new...
To truly be customer-centric, marketers need to make data the foundation to better understanding consumers....
In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on...
Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the...