Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Peter Guber emphasized the importance of storytelling and true relationships with customers in his keynote address at the 2013 EMS Client...
Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case...
Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma econo...
Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and...
Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals....
Mobile is an important marketing channel, but there are several pitfalls organizations should avoid when optimizing their mobile...
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...
Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise....
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...