Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated...
Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by...
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of......
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral...
Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and...
Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets....
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...
What marketers need in order to lay the groundwork for success in their online advertising...