Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Segmentation solutions provide travel marketers with highly enriched views of their prospective...
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the...
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and...
Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics...
Bill Tancer joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this...
While there are many components and challenges to big data, data quality needs to be a part of any...
Customer-centric strategies rely on accurate customer data and strong analytical abilities. Companies need it to generate actionable...
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless...
Dana shares her best and worst holiday shopping...