Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more...
Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season –...
Thanksgiving Day online traffic increased 6% in 2012 versus 2011 as the top 500 retail sites received more than 192.5 million total US visits....
As we head into the busiest Holiday shopping weekend the total US visits to the top 500 retail sites increased 10% this past week...
Check out the infographic below to see what worked for marketers last holiday season and what they have planned for this year....
Here are the top reasons Facebook’s Mobile App Install Ads is interesting and important to a...
Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US...
What is the likelihood the viewers of new September television shows use the Internet via their computer while watching these...
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and...