Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the...
Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to...
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter......
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
Following an action packed Olympic weekend in which Team Great Britain increased their medal haul, we’ve looked at how Facebook is fuelling the UK’s...
Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times...
The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...
Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about...