Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The...
Experian CheetahMail’s digital s...
Marketers need to take every opportunity to learn about and engage customers in meaningful ways that resonate with them at the time....
Identifying true customers and understanding where growth opportunities exist are common questions businesses strive to answer. See how a financial services company leveraged Experian...
To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in...
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012...
Retailers are gearing up for the promotion heavy, holiday season. And while each retailer will have unique strategies to gain a competitive edge, there...
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and...
Email is an important marketing communication channel and is used frequently by marketers. While it is relatively inexpensive and a great way to connect...