Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has...
The path to purchase is non-linear. You have probably heard assertions that the marketing funnel is dead. At the very least, it’s infinitely complex....
A majority of smartphone owners now access the Internet from their phone. If you’re like the 17% of cell phone owners today and 28%...
As the marketer, you must contact your customers, engage them and end with a call to action (an RSVP in our case). Since you...
As marketers get better at targeting and engaging their customers, it’s important for them to remember that targeting and relevancy are not the same...
Email marketers can get a jump on their campaign strategies and tactics by taking note of some key trends from 2011, including the smart...
Today’s marketers need to shift focus from a technology or channel to a deeper understanding of the customer, including how they live and consume...
A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are...
In this year’s Digital Marketer report we focused on how politicians, media owners, advertisers and agencies can use customer segmentation systems, like PoliticalPersonasSM from...