Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
On April 22nd, Americans and many of their terrestrial counterparts in countries around the world will celebrate Earth Day, a tradition that was started...
Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve...
Yesterday, Facebook announced the acquisition of Instagram, a popular photo sharing network with over 30 million users, for $1 billion. Visits to the Instagram...
Viewers of the NCAA men’s basketball tournament on CBS and Turner Broadcasting as well as women’s tournament viewers on ESPN can expect a barrage...
According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving...
As clients, mainly retail, try to grow and expand their email lists, many have turned to Point of Sale (a.k.a. POS) email collection. POS...
Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes...
In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5...
Companies now routinely use digital media to engage with customers, clients and partners, with emails in particular firmly established as a popular means of...