Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
It took TV a couple of decades to reach 50M viewers, Facebook a couple of years to reach 700M, but only nine months for...
Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin....
Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on...
It is important to understand that targeting and relevancy are not the same thing. With targeting, it’s easy enough to know that a certain...
A common way to view campaigns is a visual workflow that depicts the various stages, treatments or flights of messages in their relative order....
The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and...
Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations....
Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices....
Retail establishments are seeking new ways to track their guests' movements from store to store. It was recently announced that two US malls –...