Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians...
Take this opportunity to review this year’s marketing programs to determine how to improve your future digital advertising s...
The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers....
With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success...
Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of...
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of...
A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete...
Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market....
The USPS® announced on October 17th that it will increase stamp prices by 1 cent. Starting in early 2012, the cost of sending magazines,...