Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Last week both Research In Motion (RIM) and Apple suffered some embarrassing PR thanks to errors in their network and software respectively. Millions of...
Social media continues to be one of the fastest growing industries online. Between September 2010 and September 2011 visits to Social Networks and Forums...
On October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October...
A recent Coremetrics report predicts another record-breaking holiday season with 21 percent of online shoppers expected to spend more on the Web in 2011....
With more than 80 million mobile internet users in the United States, retailers can really benefit from this communication channel. More and more companies...
For members of the “Facebook Generation”, Facebook has become the de facto conduit for communication when something important occurs in our lives. Yesterday, Mark...
Google+ emerged as the third largest site in the Social Network and Forums category last Wednesday, a day after the site went from “invitation-only”...
Has all the money you spent on creative, creative strategy or even long-term business strategy paid off? Organizations who put the customer and usability...
The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what...