Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a...
The best way to educate yourself to the state of marketing is to get out there and start engaging and experimenting with all the...
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in...
Choosing a partner to help you with your marketing efforts, be it techonology or service provider, is about maximizing your return while minimizing your......
Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region...
Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of...
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market,...
QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for...
Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue...