Marketing across channels

The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.

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Are you attracting the right type of Facebook fans?...

Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a...

Published: September 13, 2011 by Experian Marketing Services

Read More Are you attracting the right type of Facebook fans?

Becoming part of the conversation – getting started in...

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Published: September 2, 2011 by Experian Marketing Services

Read More Becoming part of the conversation – getting started in social media

Groupon down 50% LivingSocial up 27%

With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in...

Published: August 26, 2011 by Experian Marketing Services

Read More Groupon down 50% LivingSocial up 27%

How to choose a partner…

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Published: August 26, 2011 by Experian Marketing Services

Read More How to choose a partner…

The squeaky wheel shouldn’t always get the oil...

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Published: August 25, 2011 by Nancy Shaver

Read More The squeaky wheel shouldn’t always get the oil

Last one to finish wins?

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Published: August 23, 2011 by Experian Marketing Services

Read More Last one to finish wins?

Mobile market overview

Percent of Americans that own a cell phone, by age  Source: Experian Simmons   Mobile Service Providers Verizon maintains its position as America’s number...

Published: August 22, 2011 by Experian Marketing Services

Read More Mobile market overview

Combining on and offline media = a more effective and ...

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Published: August 18, 2011 by Experian Marketing Services

Read More Combining on and offline media = a more effective and measurable campaign

Understanding the behaviors of the mobile phone consum...

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Published: August 11, 2011 by Experian Marketing Services

Read More Understanding the behaviors of the mobile phone consumer

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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