Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the...
Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
With mobile devices increasingly becoming part of the fabric of society, touching every part of our lives, what are the implications for marketers and...
Experian Simmons profiles Americans on holiday this summer: the who, the how and the...
USPS® Encourages Large Advertisers to Send Direct Mail with Postage-Back...
Experian Marketing Services has put together the following lifestyle overview of NHL hockey and NBA basketball viewers so that marketers could better understand their...
With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to...
In many ways it's wrong to refer to Brazil, Russia, India and China as "developing" markets — by some measures they can be considered...