Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print...
Basketball alone doesn't define the life and times of Hartford-New Haven residents. In honor of UConn closing out the season with 11 consecutive wins...
We compared various basketball-related statistics for the home markets of the Final Four teams using data compiled by Experian Simmons. About a quarter of...
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of...
According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be...
All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets...