Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I'm not quick to answer....
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as...
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users....
For all of the marketers out there, I'd like to propose a creative alternative: let's see what happens if we fill out our tournament...
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...
One of the keys to rising above the crowd in email creative is innovation. If an email contains a clear message and a unique...
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands....
Social networks are not only the largest category of websites, they also can behave as parasitic hosts, taking more traffic from all channels than...