Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
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Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite...
Online streaming video and downloading technology enables instant gratification, which is something that U.S. consumers seem to relish to the fullest. For the past...
The Simmons Multi-Media Engagement Study is a unique syndicated research program that measures – across multiple dimensions – the relationship between media vehicles and...