Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
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African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also...
With the 2010 Consumer Electronics Show wrapped up and Macworld 2010 just a few weeks away, Experian Simmons is examining American consumers’ use of...
Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out...
Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say...