Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Social media Websites are playing an increasingly important role in driving traffic to other Websites at the expense of search engines and portal...
2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top...
Attitudes and behaviors of highly influential and ad-receptive African American market collectively spends $156.9 billion annually on...
Consolidate your database to improve marketing results and better understand your customers....
Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men...
A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind....
Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each...
Use data to understand your customer, empowering higher conversion rates and maximizing revenue on holidays like Valentine’s D...
To truly be customer-centric, marketers need to make data the foundation to better understanding consumers....