Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Search activity surrounding gay marriage skyrocketed when the Supreme Court found DOMA unconstitutional. Top terms included ‘what is doma’ and ‘doma econo...
On June 26, two rulings were made by the U.S. Supreme Court on the issue of same-sex marriage. LGBT consumers are a highly important...
Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and...
Marketers looking to grow their business or even maintain their bottom line are increasingly looking to the LGBT market to achieve their business goals....
Insights from the 2013 LGBT Consumer Report show that the LGBT consumer is younger and has higher per capita discretionary...
Convenience, personalization and “gift-giving guides” are common factors in this year’s top websites for Father’s Day gifts, according to Experian Marketing Services’ Hitwise....
While effective affiliate marketing relies on two groups, the publishers (affiliates) who display advertisements online and the advertisers (merchants) who aim to increase sales...
Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms...
Americans are expected to spend $4.6 billion on graduations this year1 and with graduations of all types occurring now or just around the corner,...