Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and...
Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets....
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion,...
What marketers need in order to lay the groundwork for success in their online advertising...
In 2013 and beyond, marketers will have to work even harder to gain and maintain position in organic search results. They’ll also need to...
Segmentation solutions provide travel marketers with highly enriched views of their prospective...
Facebook has made strides in helping advertisers better measure the ROI from paid media and report accurately on ROAS across the...
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and...
Bill Tancer was featured on CNBC World; he shared EMS data and insights with a global broadcast audience originating from the 2013 Consumer Electronics...