Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
With so many New Year resolutions about losing weight, many Americans have turned to the Internet to help. See what diets they’re searching f......
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec....
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec. 15.......
Our next data trend for 2013 is omni-channel. Instead of just operating in multiple channels, businesses need to provide a seamless customer experience, regardless...
Data quality is a priority as businesses enter 2013strategic planning. This is the first of a 5 series post about the trends to watch...
With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending Dec....
Twenty years ago this week, the first mobile text message, or SMS, was sent by British engineer Neil Papworth. Today, Americans are texting more...
Bill Tancer, head of global research at Experian Marketing Services, talks with Bloomberg’s Erik Schatzker and Sara Eisen about the holiday marketing season –...
Continuing the strong holiday push from this past holiday weekend online traffic on Cyber Monday increased 11% in 2012 versus 2011 as the top...