Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
We’ve examined the attitudes of American adults from 2008 through July 2012 to get a read on how economic sentiment has c...
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the...
Now that the games are over and some time has passed, which U.S. Olympians are the most popular online and most attractive to...
Experian Simmons presents a new list of the top 20 television programs for reaching political party loyals as well as three key swing voter......
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone...
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United...
The 2012 London Summer Olympic Games closed with a tremendous party Sunday evening, but we couldn’t resist just one more friendly competition: of the...
Experian Hitwise announced that Google accounted for 65.70 percent of all U.S. searches conducted in the four weeks ending July 28, 2012. The combined...
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are...