Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to...
In today’s marketplace it is crucial for lenders to strategically target creditworthy consumer segments for lending opportunities. Using VantageScore segmentation and insights from AudienceView,...
Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times...
The Olympics is the most diverse of all sporting events with over 10,500 athletes competing in 301 events across 33 different sports. Some of...
In today’s multi-channel shopping world online behavior can’t be overlooked. Marketers need to enhance their offline marketing efforts with online data to take advantage...
The Olympic teams’ site visitors tend to be men. The swimming site attracted the largest share of male visitors at 60%. Basketball and track...
Whether you’re an athlete or a marketer, preparation and knowing your competition gives you an edge in the game. This got us thinking about...
The Olympics craze has begun and advertisers are in the starting blocks and at the ready to launch their own Olympic-size marketing campaigns. The...
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the...