Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to...
Businesses are now realizing that just listening to what is being said about a certain topic, product, service or brand and responding to everyone...
For the first time in 16 years, no Canadian-based NHL team has advanced to the second round of the Stanley Cup playoffs. As a...
It’s not too early to turn up your Father’s Day Marketing efforts. Mother’s Day still rules over Father’s Day when it comes to search...
Even though most kids haven’t even completed their current school year, now is the time for retailers to start preparing their 2012-2013 back-to-school marketing...
Solutions exist today that enable marketers to identify a customer with a single piece of personally identifiable information (PII). Matching on a mobile phone...
Facebook has become a cultural phenomenon over the years and an object of affection for marketers to connect with its users. Experian Simmons has...
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic...
An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle...