Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Following mysterious tweets from @TargetStyle in early October, Target announced a partnership with fashion designer Jason Wu who became well-known after designing the 2009...
As Facebook Inc. filed for its initial-public-offering last week, now is the perfect time to examine the website’s performance online and how its audience...
Fully 232 million Americans ages six and older count themselves among the ranks of mobile Americans today, up from 178,000 in 2007. According to...
The Super Bowl 46 showdown between the New York Giants and the New England Patriots is less than a week away and consumers are...
Here’s an example of how we helped a government official in a local re-election campaign: Using Experian Marketing Services data, the official ran segmented...
Call this year’s Super Bowl between the Patriots and Giants a rematch or call it a grudge match. One thing we know for sure....
Marketers of the past used mass marketing to reach prospects, sending one message to everyone with no segmentation or targeting. Today, marketing practices have...
New England Patriots fans are getting pretty spoiled. This will be their team’s fifth Super Bowl since 2001. New York Giants fans are hoping...
Despite the results of the Iowa caucus and South Carolina primary, if you look at Facebook, Mitt Romney is ahead by a huge margin....