Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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With record ad spending predicted for the 2012 election, the rest of the nation will soon be bombarded with television ads “approved by” politicians...

Published: December 7, 2011 by Experian Marketing Services

The holiday season is fast approaching and there are numerous commercials heavily promoting layaway as an option for consumers....

Published: December 6, 2011 by Experian Marketing Services

With retailers extending deals even sooner during the Thanksgiving holiday week, Peak Week took on even greater importance as online stores saw tremendous success...

Published: December 5, 2011 by Matt Tatham

On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with...

Published: November 30, 2011 by Experian Marketing Services

Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million...

Published: November 26, 2011 by Experian Marketing Services

The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start...

Published: November 23, 2011 by Experian Marketing Services

Over the past few years, shoppers have associated what we call “Peak Week”—the Tuesday before Thanksgiving through Cyber Monday—as a time for deals and...

Published: November 23, 2011 by Experian Marketing Services

Shoppers are consuming more than turkey on Thanksgiving. Watch this video for trends we’ve been following and valuable insights for this holiday marketing s......

Published: November 22, 2011 by Experian Marketing Services

Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally...

Published: November 22, 2011 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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