Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Black Friday anticipation builds

Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that...

Published: November 18, 2011 by Experian Marketing Services

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Are you a good brand or a great brand?

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Published: November 1, 2011 by Experian Marketing Services

Read More Are you a good brand or a great brand?

Personalization: trick or treat?

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Published: October 31, 2011 by Experian Marketing Services

Read More Personalization: trick or treat?

Affluent shoppers boost online retail traffic

Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2%...

Published: October 28, 2011 by Experian Marketing Services

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Adapting high-touch services to marketing

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Published: October 27, 2011 by Experian Marketing Services

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Can Netflix make an impact in the UK?

Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market....

Published: October 25, 2011 by Experian Marketing Services

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Boomers batting cleanup in World Series viewership...

If...

Published: October 24, 2011 by Experian Marketing Services

Read More Boomers batting cleanup in World Series viewership

Apple and BlackBerry storm as failures cause embarrass...

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Published: October 18, 2011 by Experian Marketing Services

Read More Apple and BlackBerry storm as failures cause embarrassment

Correlating search and new auto purchases

As...

Published: October 17, 2011 by Experian Marketing Services

Read More Correlating search and new auto purchases

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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