Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that...
Today’s consumers are empowered more than ever. With the proliferation of new channels, the intersection of offline and online media and the convergence of...
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of...
Holiday retail sales for 2011 are expected to increase 2.8% to $465.6 billion, according to the National Retail Federation, lower growth than the 5.2%...
A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete...
Yesterday US video streaming and DVD rental site Netflix announced that it was going to have a second crack at conquering the UK market....
Compared to younger adult audiences, Baby Boomers are more likely to be watching the World Series coverage. Experian’s Mosaic USA finds the largest share...
Last week both Research In Motion (RIM) and Apple suffered some embarrassing PR thanks to errors in their network and software respectively. Millions of...
As the 2012 automotive models continue to roll out throughout 2011, consumers in the market for a new vehicle are increasingly searching online for...