Understand your customer

Connecting to consumers is a vital aspect of the world we live in today. Marketers are always looking to create more meaningful interactions with...

Published: September 25, 2019 by Kyle Smith, Director of Digital Marketing Strategic Services

There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...

Published: August 12, 2019 by Lisa Hackemack, Senior Product Manager

For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...

Published: August 12, 2019 by Kevin Dean, President & General Manager

Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...

Published: August 9, 2019 by Jill Manning, Head of Marketing

Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...

Published: August 7, 2019 by Experian Marketing Services

To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more...

Published: July 10, 2019 by Alex Namzoff, Product Manager

ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...

Published: May 13, 2019 by Jill Manning, Head of Marketing

Consumers have a plethora of opportunities and choices available at their fingertips when shopping online. Retailers have made it easier to make spontaneous purchases...

Published: May 10, 2019 by Lester Holze, VP of Sales

The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...

Published: April 4, 2019 by Aimee Irwin, VP of Strategy