Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what...
Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a...
Here at Hitwise we are always looking for new and interesting ways to visualise our data. Our research team in London have been particularly...
With all the debate and speculation regarding Groupon and its planned IPO, I thought it would be a great time to check back in...
Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region...
Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of...
Cell phone ownership among American adults is 91% and 98% among young adults. Verizon and AT&T will almost certainly continue to dominate the market,...
QR codes are everywhere. But rarely are they being used correctly. Read the Direct Marketing News interview with Gina McDowell, senior product specialist for...
Experian Simmons reports 91 percent of American adults have mobile phones. As smart phone adoption grows, activities not possible in recent history will continue...