Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of...
According to weekly trend data from Experian Simmons, 35.5% of all U.S. adults now believe that in the coming 12 months they will be...
Do the host cities of these higher profile match-ups have a greater love for the game than the opening round hosts, or are some...
All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets...
When people ask if Facebook will continue to dominate social networking, or if Groupon is worth $6 billion dollars, I'm not quick to answer....
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as...
While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users....
For all of the marketers out there, I'd like to propose a creative alternative: let's see what happens if we fill out our tournament...
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...